Case Study — 01
StyleHaus London
How a luxury fashion brand transformed their online presence and achieved 312% revenue growth in 4 months through a bespoke e-commerce build and strategic brand identity.
The results
Four months after launch, StyleHaus London had fundamentally transformed their online business. Not just aesthetically — commercially. These were the numbers that mattered to their leadership team.
The project
StyleHaus London is a high-end fashion boutique with a strong physical presence in West London. When they approached us, their online store — built on a generic Shopify theme two years earlier — was generating a fraction of the revenue their in-store experience suggested was possible online.
Their products were luxury. Their brand identity was sophisticated. But their website communicated none of that. The result was a high bounce rate, poor conversion, and an online channel that was embarrassing the brand rather than extending it.
Our brief was clear: build a luxury e-commerce experience that matched the product, converted at a premium rate, and positioned StyleHaus as a genuine competitor to the established luxury fashion e-commerce players.
The challenge
The existing Shopify theme was impossible to customise to the standard required. Product pages lacked storytelling. The checkout experience was generic. Mobile performance was poor — critical given that 64% of the brand's Instagram-driven traffic was mobile.
The brand also lacked a defined visual identity system beyond their logo. Typography, colour usage, photography style, and copy tone were inconsistent across their existing digital touchpoints — undermining trust with high-intent customers.
Our solution
We rebuilt the store from scratch using custom HTML, CSS, and JavaScript, with a Stripe payment integration and custom inventory management via Firebase. No Shopify, no platform fees, no template constraints.
We developed a complete brand identity system — refined typographic hierarchy, a curated colour palette, photography art direction guidelines, and a copy tone of voice — then applied it consistently across every page of the new store.
The checkout was stripped back to three steps with guest checkout, address autocomplete, and multiple payment methods — resulting in a 68% reduction in cart abandonment within the first month.
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